Colors & Typography

Each primary color is accompanied by 2-6 shades that allow for versatility in application. These are to be used in situations when added contrast is needed

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Green color
Pink
Shades
Yellow

Typography

Fraunces is a display, "Old Style" soft-serif typeface inspired by the mannerisms of early 20th century typefaces such as Windsor, Souvenir, and the Cooper Series

Aa
ABC

Typography

Fraunces is a display, "Old Style" soft-serif typeface inspired by the mannerisms of early 20th century typefaces such as Windsor, Souvenir, and the Cooper Series

Web typography

Title hierarchy

title
Title 2
Title 3

Running text block

Web

Originating from the desert lands of Africa, Asia, and Madagascar, Sansevieria is the most resilient of all houseplants and thrives under any condition - including the most forgetful of plant lovers. Its tall and narrow sword-shaped leaves wear a vibrant green edged with streaks of sunshine, ever so elegantly stealing the show. Not only is it easy on the eyes, Golden Sansevieria is a master air-purifier, removing allergens and toxins from the air we breathe, so keeping it goes a long way for our health.

Print

Originating from the desert lands of Africa, Asia, and Madagascar, Sansevieria is the most resilient of all houseplants and thrives under any condition - including the most forgetful of plant lovers. Its tall and narrow sword-shaped leaves wear a vibrant green edged with streaks of sunshine, ever so elegantly stealing the show.

Not only is it easy on the eyes, Golden Sansevieria is a master air-purifier, removing allergens and toxins from the air we breathe, so keeping it goes a long way for our health.

Native to the rainforests of Western and Central Africa, Fiddle Leaf Fig is a tropical fig tree reaching towering heights in the wild, and among the most known and coveted house plants. The vibrant green foliage full of lyre-shaped, larger-than-life leaves makes any space feel more unique and welcoming.

Calathea Medallion grows slowly and steadily until reaching about two feet in height. Once mature, it will keep growing new leaves to replace older ones. When it grows several new leaves at a time, it will normally lose one or two leaves from the bottom.

Applications

This is an example of how the logo should look in various different usages

Notebook
Sign
Notebook 2
Bench
Sticker
Plant