Brand Messaging

Plants connect us to nature, add beauty to our spaces, and even clean the air we breathe. The problem is we keep killing them. easyplant, the plant that waters itself, harnesses technology to take the guesswork out of plant care allowing everyone to bring nature home.

Content database
Content strategy

Our Mission Plants for all

By reimagining how plants are cared for, easyplant is making
green living accessible for all.

Brand Vision

easyplant envisions a world where people are empowered to bring the beauty and benefits of nature into their homes.

Brand Values

Thoughtful

We design products that put our customers’ needs at the forefront and provide service that ensures they feel heard, valued, and appreciated.

Exceptional

We adhere to the highest standards from the plants we cultivate to each product we develop. We are committed to delivering excellence in every aspect of our work.

Uplifting

We believe in the power of nature to create uplifting spaces filled with positivity and beauty.

Simple

From our revolutionary product to our educational content - we believe in solving everyday problems with clear, straightforward solutions that make life easier.

Brand Voice

Our brand voice is that of a knowledgeable friend. We are passionate about plants, understand the true value of our products, and are eager to guide and support in a friendly, approachable manner.

We are:

Informative, straightforward, and clear

Confident in our product and its value

Customer-centric

Authentic and sincere.

Brand Positioning Statement

easyplant is an effortless solution to plant care, allowing anyone to enjoy the benefits of plants regardless of past experience or busy lifestyles.Rooted deeply in scientific research, easyplant’s revolutionary products are made in the USA and require minimal maintenance. Each easyplant has a built-in water reservoir that needs to be filled once a month, eliminating the risk of over or underwatering and prolonging the plant's life by up to six times.

Key Value Propositions

01
Self Watering

02
Premium Plants

03 Innovative
Packaging

04
Care Center

05
Elevated Design

Physical Product Design Guidelines

Our designs are sleek and modern, fitting a wide variety of homes.

Ad Messaging + Key Visuals

01  Self-watering

• These plants water themselves
• The plant gets the exact amount of water it needs when it needs it
• No overwatering, no underwatering, just beautiful, thriving plants
• Just fill the water reservoir once a month
• easyplant live six times longer than regular plants
• I get to enjoy thriving plants with no guesswork
• Design is rooted in scientific research

02  Premium Plants

• They select and ship only the lushest, most vibrant plants.
• All easyplants are homegrown in the USA

03  Innovative protective packaging

• Each plant arrives in perfect condition and is packaged to continue to thrive during transit.
• Shock-proof packaging designed to ensure safe plant delivery.
• Insulated packaging to withstand harsh weather conditions up to 10 degrees Fahrenheit.
• All plants are shipped from our greenhouse to your doorstep for free.

04  Care Center

• If you run into any problems, their dedicated team of plant experts is here to help.
• Each easyplant comes with a care card with lighting instructions and everything you need for your plant to thrive.
• Their online care center is full of information about your easyplants and tips to help them thrive.
• I reached out to Kari b/c I wasn’t sure if my plant was getting enough light and she was amazing.

05  Elevate your space with plants

• Artfully designed planters in a variety of colors
• It transformed/elevated my home.
• I can’t believe they’re mine/ I can’t believe this is my home now.
• Collections curated by interior designers

06  Bring nature indoors

• Bring nature indoors
• I heard that plants boost your mental and physical health
• My home feels so peaceful now and I don’t have to do a thing