Photography & 3D is used to represent our brand look and feel, communicate how plants fit in our lives and to form clear visual identity for marketing materials
Download assets packOur guiding principles are casual shooting, meaning the feeling we are aiming for is that the photos we take could feel at anyone's home, looks amazing but not too fancy, plain & healthy with warm white balance for more cozy vibes
Here are some tips and ideas for planning a new product photoshoot that will make for the best possible photos
The background should be consistent in color, in tones of white backdrop at the top part of it and light wooden floor at the lower part
The angle of the camera should be above the viewer’s eye level and make sure to align all plants similarly in the frame
One flash with softbox, position from the right side and above
Side-angle of approx. 45 degrees with a camera height double the pot height, looking down towards the reservoir lid
One flash with softbox, position from the left side and above
Here are the leading example of how every size of plant should look like in a studio shot, in terms of horizon line, size, position and angle
Free-hand shooting, capturing two angles that emphasis the special character of the plant
Our goal by creating our design system is intended to manage design at scale using reusable components and patterns
